Before coronavirus hit, the UK had a thriving coffee shop culture, with around 26,000 coffee shops across the country. The hospitality industry has been one of the hardest-hit sectors by COVID-19, with many restaurants and cafes being forced to close their doors.
The Covid-19 disruption has set back the UK branded coffee shop market but the new government regulations allowing takeaway and click and collect services has been a great opportunity to ensure survival for many businesses. As lockdown regulations ease on 12th April, its important to be ready for the busy times ahead.
As a manufacturer of bespoke printed paper cups, we are always finding ways to help our customers grow their business. As the country emerges from a period of national restrictions, we understand that many businesses may be faced increased re-opening costs on a restricted budget and we want to offer a solution that can help with this.
Our Solution - The Collaboration Cup
We want to help you benefit by saving money through sharing the printable advertising space on your paper cup with a third party, while simultaneously sharing the cost of the cup itself. Which business you choose to share the advertising space with is entirely up to you, giving you the freedom to choose a collaboration that works best for you. Both parties benefit from sharing the promotional space on this 3D marketing tool while simultaneously sharing the cost of doing so.
The ‘Collaboration Cup’ is a cost effective way to advertise your brand on a cup while sharing the advertising space through a collaboration with a third party. The café, bar or restaurant that intends on using the cup for takeaway beverages receives a branded takeaway cup for half the price, while the third party involved with the collaboration receives prime advertising real estate in the hands of every paying customer. It is a win-win for everyone involved as well as a great way for local businesses to help and support each other in the wake of Covid-19.